REAL ESTATE MARKETING PROGRAM
Select a housing product, a location, and a market of your choice and develop
and design a complete real estate marketing and sales program including:
Community Identity & Branding Program
- Logo, Positioning Statement, Letterhead and Business Cards
Comprehensive Content Development
- Lifestyle Copy & Images, Location Map & Information
- Community (Plat) Map & Amenities, Individual Homes & Floor Plans,
Designer/Builder Story, Architectural Style(s), Materials & Appliances Choices
Sales Literature
Print:
- Kit Cover, Community/Lifestyle Introduction, Locator Map
- Community (Plat) Map, Individual Homes & Floor Plans, Amenities Sheet,
Materials & Appliances Choices Sheet, Designer/Builder Story, Buyers Worksheet
Web:
- Web Site, Community Lifestyle Blog and/or Mobile App
Comprehensive Advertising Campaign
- Direct Mail, E-mail, Magazine, Billboard and Radio
Sales Office & Display
- Project Signage: Lead-in, Community Entrance, Sales Office and Model Home signs,
Sold sign, Builder's sign
- Sales Exhibit: Community Story with Lifestyle Photos, Locator Map with Information,
Community Model and/or Plat Map with Amenities, Individual Homes & Floor Plans,
Builder's Story, Materials, Colors & Finishes Boards
- Sales Office: Presentation Area, Conversation Area, Closing Area
- Model Home(s)
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DESIGN & MARKETING BUDGET
Identity & Branding $ 5 K
- Design Fees 3,000
- Collateral Printing 2,000
Content Development $ 10 K
- Research & Concept Development 1,000
- Copywriting 2,000
- Photography/Illustration 3,000
- Locator Map 1,000
- Community Map 1,000
- Individual Homes (2) at 1K each 2,000
Renderings & Floor Plans
Sales Literature $ 15 K
Print:
- Design/Production 3,000
- Collateral 5,000
Web:
- Design/Development 3,000
- Production 4,000
Advertising Campaign $ 10 K
Design/Production:
- Magazine (3) @ $1.5K each 4,500
- Direct Mail / E-mail Campaign 2,000
- Billboard Campaign 2,000
- Newspaper Display Ads 1,500
Media Budget % of Gross Sales
Sales Office $ 10 K
Design/Production:
- Community Signage 500
- Exhibit Info Graphics 3,000
Fabrication:
- Community Signage 1,500
- Exhibit Info Graphics 2,000
- Community Model 1,500
- Design Boards 500
- Other 1,000
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Total Design, Web & Print Budget $ 50 K
